Studio Beauty Bolsters Presence in Wellness Sector with Powers PR Acquisition
Sydney, NSW – Studio Beauty, the leading Australian PR agency known for its expertise in beauty and lifestyle brands, has significantly expanded its capabilities with the acquisition of Powers PR. This strategic move marks Studio Beauty's foray into the burgeoning wellness market, solidifying its position as a full-service agency catering to a diverse range of clients.
Founded by the dynamic duo of Bex Meredith and Cindy Krupp, Studio Beauty has built a reputation for delivering impactful PR campaigns and fostering strong brand narratives. The acquisition of Powers PR, a specialist in wellness PR, represents a natural evolution for the agency, allowing it to offer a more comprehensive suite of services to its existing clients and attract new ones within the rapidly growing wellness space.
The deal, the financial details of which remain undisclosed, sees Powers PR rebranded as the Powers Wellness Division within Studio Beauty. Lana Powers, the visionary founder of Powers PR, will assume a key leadership role as Chief Growth Officer, bringing her extensive industry knowledge and network to the Studio Beauty team. This ensures a seamless transition and leverages her expertise to drive growth within the new division.
“We’re incredibly excited to welcome Lana and the Powers Wellness Division to the Studio Beauty family,” said Bex Meredith, Co-Founder of Studio Beauty. “The wellness market is booming, and we see tremendous opportunity to leverage our PR expertise to help brands in this sector thrive. Lana’s deep understanding of the wellness landscape and her proven track record make her the perfect leader to spearhead this expansion.”
Lana Powers echoed this sentiment, stating, “Joining Studio Beauty is a fantastic opportunity to amplify the reach and impact of our wellness PR expertise. The combined strengths of our team and Studio Beauty’s established presence will enable us to deliver unparalleled results for our clients.”
The Powers Wellness Division will focus on representing brands across various wellness categories, including fitness, nutrition, mindfulness, and holistic health. Studio Beauty’s existing portfolio includes prominent beauty and lifestyle brands, and the addition of the wellness division creates synergies and opens up new avenues for cross-promotion and integrated campaigns.
This acquisition signals Studio Beauty's commitment to innovation and its dedication to providing clients with cutting-edge PR solutions across a range of high-growth industries. It’s a compelling development for the Australian PR landscape, demonstrating the increasing convergence of beauty, lifestyle, and wellness marketing.
