Google CMO Lays Bare the Importance of Fundamental Skills in the Age of AI
2025-02-02

Business Today
In the era of artificial intelligence, Google's Chief Marketing Officer, Lorraine Twohill, stresses the significance of personal accountability and fundamental skills. While technology can be a valuable tool, it's essential to remember that as a creator, editor, or maker, you are ultimately responsible for the quality of your work. Twohill's words serve as a reminder that in a rapidly changing digital landscape, possessing key skills such as critical thinking, problem-solving, and creativity is crucial for success. By focusing on developing these skills, individuals can stay ahead of the curve and produce high-quality work, even with the aid of AI and machine learning technologies. Effective digital marketing strategies also rely on human intuition and expertise.