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PETALING JAYA: A Malaysian social media influencer is facing widespread condemnation and has issued an apology after a video went viral showing a homeless man being given a packet of rice containing only chicken bones. The incident, which occurred in Kuala Lumpur, sparked outrage online and raised serious questions about the ethics of using vulnerable individuals for publicity.

The influencer, identified only as 'Mr. Lee' in initial reports, reportedly orchestrated the event with two accomplices. The video, which has been shared extensively across various platforms, depicts the homeless man accepting the packet of rice with a polite smile, only to discover its meager contents. The influencer and his companions then filmed his reaction, seemingly intending to generate views and engagement.

Following the backlash, Mr. Lee released a statement apologizing for his actions, claiming it was a misguided attempt at creating 'awareness' about homelessness. However, many have criticized his explanation as insincere and exploitative. Critics argue that using a vulnerable person's misfortune for personal gain is deeply unethical and insensitive.

“This isn't about raising awareness; it’s about exploiting someone’s situation for clout,” commented one social media user. “There are better, more respectful ways to help the homeless community, and this certainly isn't one of them.”

The incident has also drawn attention to the growing trend of influencers engaging in questionable stunts to gain followers and attention. While social media can be a powerful tool for good, it can also be used to exploit and manipulate. Authorities are reportedly investigating the matter, and discussions are underway regarding the legal and ethical boundaries of influencer marketing.

The Response from the Public and NGOs:

The public response has been overwhelmingly negative, with many calling for Mr. Lee to be held accountable for his actions. Non-governmental organizations (NGOs) working with the homeless community have also condemned the stunt, emphasizing the importance of treating vulnerable individuals with dignity and respect.

“This incident is deeply upsetting and reinforces the need for greater sensitivity and understanding when addressing the issue of homelessness,” said a spokesperson for a local NGO. “We urge influencers and content creators to be mindful of the impact their actions have on vulnerable populations.”

Moving Forward: A Call for Ethical Influencer Marketing

This incident serves as a stark reminder of the importance of ethical influencer marketing. It highlights the need for stricter guidelines and regulations to prevent the exploitation of vulnerable individuals in pursuit of online fame and fortune. Ultimately, responsible content creation requires empathy, respect, and a genuine commitment to making a positive impact on society.

The case is still developing, and we will continue to provide updates as they become available.