UTA Signs MeatEater's Steven Rinella for Representation
UTA has signed Steven Rinella, the creator behind the popular outdoor-lifestyle brand MeatEater, for representation. The agency will now represent Rinella and his multiplatform media company, expanding UTA’s presence in the outdoor and lifestyle entertainment sector.
Rinella is widely recognized for his work promoting ethical hunting, conservation, and a deep connection with nature. MeatEater encompasses a successful podcast, a widely-watched YouTube channel, a television series on Netflix, and a robust online community. The brand's content focuses on hunting, fishing, cooking wild game, and exploring the natural world.
The signing of Rinella and MeatEater is a significant move for UTA, signaling a growing interest in representing creators in the outdoor space. MeatEater’s significant reach and dedicated following make it a valuable addition to UTA’s roster of talent. The deal covers all areas of Rinella and MeatEater's business, including television, film, podcasts, and brand partnerships.
MeatEater’s Netflix series has garnered considerable attention, introducing a broader audience to the principles of responsible hunting and conservation. Rinella’s advocacy for sustainable practices and his engaging storytelling have contributed to the brand’s success and influence within the outdoor community.
