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it-CH

How NASCAR's $7.7 billion media rights deal aims to modernize the sport

2024-11-16

sport

How NASCAR's $7.7 billion media rights deal aims to modernize the sport

NASCAR signed a historic media rights extension last year worth $7.7 billion over seven years. The deal provides inventory to four broadcasters who will split 38 races across their channels each year starting with the 2025 season. ...Leggi di più

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